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Road coffee
Brand image Design
Project Overview
THE PROBLEM
Sell the coffee service to potential customers so that they can easily purchase it at strategic points during different days of the week, without the need to physically go to a physical establishment.
THE GOAL
Make a completely modern, simple and professional design that allows the brand to stand out among its direct and indirect competitors in the state of California.
Attract new potential customers to acquire the purchase of products or services.
THE PRODUCT
Road Coffee is a small business of an entrepreneur who strives to offer the best coffee in the state of California in a van (vehicle), he wants his brand to be fully recognized easily by his passionate consumers and coffee lovers wherever they are he go.
MY ROLE
Graphic designer designing a brand image design from conception to delivery.
RESPONSIBILITIES
Design of the brand image (logo), typography, brand colors, use of the brand, stationery, mockups.
PROJECT DURATION
May 2021 to May 2021
Typography
A type system based on Poppins and IBM Plex Sans. Created to be read above all else.
Super versatile, readability neutral but friendly if you have to view it on print, web and mobile interfaces.
Aa
Suntowns
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z
123456789?!*+(.,)
Aa
Louis George Cafe
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z
123456789?!*+(.,)
Color
#C29870
Classic Blue
RGB (15, 76, 129) / CMYK (100, 76, 25, 0)
75%
50%
25%
#000000
Cool Gray
RGB (200, 201, 199) / CMYK (0, 0, 1, 21)
75%
50%
25%
PANTONE
PANTONE
PANTONE
PANTONE
PANTONE
PANTONE
#ef3846
#fcc710
#5baa42
#0094c1
#17265f
#5a1a62
The logo will always use the main color when it goes on a Dark background and also the Negative version.
The logo will always use the negative version when it goes on a colored background.
Logo
Positive
Negative
Reductions
Brand rendering
Thank You!
Thank you for your time reviewing my work on the Skate shop app! If you’d like to see more or get in touch, my contact information is provided below.