top of page
3.png

Suan

Brand image Design

SkateTJ

Project Overview

THE PROBLEM

We do not want to be a simple intermediary, we want to be partners with our clients, to solve any problem that consumers need with the help of a revolutionary and efficient search engine that they can easily acquire any beauty or body care product.

THE GOAL

Make a design that clearly represents the values you want to convey to customers who are looking for skin care and beauty products.
Attract new potential customers to acquire the purchase of products or services.

THE PRODUCT

Suan is a small company that is starting in the world of skin care and beauty products, focused on organic or handmade products, they want to create a brand that can transmit confidence and professionalism, they will be in charge of being an intermediary among local businesses, entrepreneurs to potential customers who are interested in the world of personal care who want or are looking for this type of product.

MY ROLE

Graphic designer designing a brand image design from conception to delivery.

RESPONSIBILITIES

Design of the brand image (logo), typography, brand colors, use of the brand, stationery, mockups.

PROJECT DURATION

October 2021 to November 2021

Typography

A typographic system based on Montserrat and Open Sans. Created to be read above all else.

Super versatile, readability neutral, very trendy for its beauty but friendly if you have to see it on print, web and mobile interfaces.

Aa

Montserrat

a b c d e f g h i j k l m n ñ o p q r s t u v w x y z

A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z

123456789?!*+(.,)

Aa

Open Sans

a b c d e f g h i j k l m n ñ o p q r s t u v w x y z

A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z

123456789?!*+(.,)

Color

#0F4C8Z

Classic Blue

RGB (15, 76, 129) / CMYK (88, 41, 0, 49)

75%

50%

25%

#F3D54E

Energy Yellow

RGB (243, 213, 78) / CMYK (0, 12, 68, 5)

75%

50%

25%

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

#ef3846

#fcc710

#5baa42

#0094c1

#17265f

#5a1a62

The logo will always use the main color when it goes on a Cool Gray background and a white background.

LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png

The logo will always use the negative version when it goes on a colored background.

LOGOTIPO DE SUAN-02.png
LOGOTIPO DE SUAN-02.png
LOGOTIPO DE SUAN-02.png
LOGOTIPO DE SUAN-02.png
LOGOTIPO DE SUAN-02.png
LOGOTIPO DE SUAN-02.png

Logo

LOGO_SUAN_SIMBOLO_SIN FONDO 1000 px X 1000 px-01-01.png
LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png
LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png
LOGOTIPO DE SUAN-02.png

Positive

Negative

Accommodations

LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png
LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png
LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png
LOGO_SUAN_SIMBOLO_SIN FONDO 1000 px X 1000 px-01-01.png

Reductions

LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png
LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png
LOGO_SUAN_SIN FONDO 1000 px X 500 px-02.png
LOGO_SUAN_SIMBOLO_SIN FONDO 1000 px X 1000 px-01-01.png
LOGO_SUAN_SIMBOLO_NEGATIVO_SIN FONDO 1000 px X 1000 px-01-01-01.png

Brand rendering

Thank You!

Thank you for your time reviewing my work on the Skate shop app! If you’d like to see more or get in touch, my contact information is provided below.

bottom of page