Suan
Brand image Design
Project Overview
THE PROBLEM
We do not want to be a simple intermediary, we want to be partners with our clients, to solve any problem that consumers need with the help of a revolutionary and efficient search engine that they can easily acquire any beauty or body care product.
THE GOAL
Make a design that clearly represents the values you want to convey to customers who are looking for skin care and beauty products.
Attract new potential customers to acquire the purchase of products or services.
THE PRODUCT
Suan is a small company that is starting in the world of skin care and beauty products, focused on organic or handmade products, they want to create a brand that can transmit confidence and professionalism, they will be in charge of being an intermediary among local businesses, entrepreneurs to potential customers who are interested in the world of personal care who want or are looking for this type of product.
MY ROLE
Graphic designer designing a brand image design from conception to delivery.
RESPONSIBILITIES
Design of the brand image (logo), typography, brand colors, use of the brand, stationery, mockups.
PROJECT DURATION
October 2021 to November 2021
Typography
A typographic system based on Montserrat and Open Sans. Created to be read above all else.
Super versatile, readability neutral, very trendy for its beauty but friendly if you have to see it on print, web and mobile interfaces.
Aa
Montserrat
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z
123456789?!*+(.,)
Aa
Open Sans
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z
123456789?!*+(.,)
Color
#0F4C8Z
Classic Blue
RGB (15, 76, 129) / CMYK (88, 41, 0, 49)
75%
50%
25%
#F3D54E
Energy Yellow
RGB (243, 213, 78) / CMYK (0, 12, 68, 5)
75%
50%
25%
PANTONE
PANTONE
PANTONE
PANTONE
PANTONE
PANTONE
#ef3846
#fcc710
#5baa42
#0094c1
#17265f
#5a1a62
The logo will always use the main color when it goes on a Cool Gray background and a white background.
The logo will always use the negative version when it goes on a colored background.
Logo
Positive
Negative
Accommodations
Reductions
Brand rendering
Thank You!
Thank you for your time reviewing my work on the Skate shop app! If you’d like to see more or get in touch, my contact information is provided below.