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SUFY
Brand image Design
Project Overview
THE PROBLEM
Offer the best executive service, executive transportation and courier in the Cali-Baja Region, to potential customers who need a solution in cross-border transportation.
THE GOAL
Carry out a completely more modern and professional redesign that allows us to represent the essence of the new brand.
Attract new potential customers to acquire the purchase of products or services.
THE PRODUCT
Sufy Servicios Profesionales is a Tijuana-based company with years of experience managing and collaborating on cross-border businesses. Founded in 2013, Sufy started as a family consulting company, later growing into courier and executive services in the Cali-Baja Region to bridge collaboration between the Tijuana and San Diego border.
MY ROLE
Graphic designer designing a brand image design from conception to delivery.
RESPONSIBILITIES
Design of the brand image (logo), typography, brand colors, use of the brand, stationery, mockups.
PROJECT DURATION
October 2021 to November 2021
Typography
A type system based on Poppins and IBM Plex Sans. Created to be read above all else.
Super versatile, readability neutral but friendly if you have to view it on print, web and mobile interfaces.
Aa
Poppins
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z
123456789?!*+(.,)
Aa
IBM Plex Sans
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K I M N Ñ O P Q R S T U V W X Y Z
123456789?!*+(.,)
Color
#0F4C81
Classic Blue
RGB (15, 76, 129) / CMYK (100, 76, 25, 0)
75%
50%
25%
#C8C9C7
Cool Gray
RGB (200, 201, 199) / CMYK (0, 0, 1, 21)
75%
50%
25%
PANTONE
PANTONE
PANTONE
PANTONE
PANTONE
PANTONE
#ef3846
#fcc710
#5baa42
#0094c1
#17265f
#5a1a62
The logo will always use the main color when it goes on a Cool Gray background and viservesa.
The logo will always use the negative version when it goes on a colored background.
Logo
Positive
Negative
Accommodations
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Reductions
Animation
Brand rendering
Thank You!
Thank you for your time reviewing my work on the Skate shop app! If you’d like to see more or get in touch, my contact information is provided below.